Growing the brand in a saturated market

Increasing customer loyalty

Reversing loss in market share

Selling more to the customer base

Combating a new type of competition

Identifying and rectifying the reasons for new product failure

Portfolio share growth

Should we continue to invest in this business?

Is the existing strategy working – if not why not?

Evidence-based justification for specific marketing expenditure e.g. advertising, sponsorship, CSR

Allocating the distribution resource more effectively