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Some recent papers

 

 Please click a title to see the paper in pdf format: .

2005 - The Market Research Society's award for Insight - Creating Business Insight

2005 - The Marketing Manifesto's Missing Link (Published in Market Leader Spring 2005)

2005 - Holmes Place - why marketing needs Sherlock Holmes (Published in Brand Strategy September 2005)

2004 - Detective work caught Saddam Hussein, marketing need more of it (Published in Market Leader winter 2004/2005)

2000 - Why Can't Big Companies Grow?  (Published in Market Leader Winter 1999/2000)

 


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