“I have often recommended David's work having engaged him several times at UNILEVER. I continue to do so. The recommendation is based very simply on the level of business insight and adjustment to strategy that follows each piece of his work.
David's USP is the combination of deep marketing analytics and discipline with a thoroughly investigative mind. His approach is refreshingly unique - receiving a brief on a problem, assembling long run data sets on all key business levers (which the company has often failed to retain or 'join up') and doggedly pursuing the signals of the data. His business and marketing background helps him form clear business hypotheses but he then sets out to prove each idea and amends his thinking as he tests the facts.
David ultimately brings clear recommendations backed by sound analysis; in each assignment I have engaged him there are always important strategic insights that were missed or worse still corporate myths existed that were contrary to the evidence.
As well as the final recommendations it is fascinating and informative to look at the range of hypotheses he has explored and ideas he has ruled out. All contribute to a deeper and actionable insight into your business. There is as much value in the discussions management teams have around David's work and hypotheses as in the specific recommendations.
It is essential that David is given the freedom to explore all options and his work is most effective in a longer term partnership where actions can be taken and their effectiveness again reviewed. David is easy to work with, flexible according to available time / data and most importantly is not afraid to challenge entrenched thinking or confront senior management with his findings. I would highly recommend him.”